Social media marketing is becoming increasingly necessary for any brand, so it’s crucial to learn the ropes and maximize all social media has to offer. With a successful social media manager, brands can look forward to increased engagement, business growth, expertly curated content, and a multitude of other benefits geared toward improving the brand and capitalizing on marketing opportunities. Since we are living in a digital age, of course, there are a daunting number of resources floating around the internet for social media managers. Luckily for you, we’ve done the work on your behalf. Here, we’ve gathered the 10 best free social media manager courses of any kind, all of which will prepare you and your team for making the most of your social media platforms and your marketing strategies.
Let’s take a look:
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Hashtag and Caption Writing Courses
Social Media Certification
Social Media Marketing Courses for Business
Fundamentals of Digital Marketing
Social Media Marketing Courses for Strategy
Social Ads 101
Social Listening Course
Inclusive Social Media Marketing
Local Social Media Marketing Course
Hashtag and Caption Writing Courses
Platform: Flick
Cost: Free
Flick Academy offers a Hashtag Course and a Caption Writing Course, both of which are user-friendly and accessible for all skill levels. Each course has a selection of modules complete with videos and assignments that will help your social media managers to write more engaging captions, increase sales, reach new consumers, and optimize every posting opportunity. And, since neither course runs over two hours, your social media managers can start applying these skills in no time!
Flick Academy
Learn how to become a hashtag pro with our free course.
Social Media Certification
Platform: Hubspot
Cost: Free
Hubspot Academy’s Social Media Certification Course focuses on both attracting a new audience and building brand loyalty, as well as creating an inbound social media marketing strategy. With a flexible structure, social media managers can take this course on a timeline that works for them. During the course, they’ll be able to set social media goals, create strategies, learn to measure ROI, develop a budget, and practice listening to and monitoring their socials. The course also offers specific lessons within the larger certification, so if your social media manager is looking to hone one specific skill, they can find that here.
Social Media Marketing Courses for Business
Platform: Wordstream
Cost: Free
This crash course clocks in at only twenty-one minutes, so it is perfect for any social media manager with a tight schedule who is still looking for a course jam-packed with valuable information. During the course, social media managers will explore services, strategies, and statistics across a multitude of social media platforms, as well as the five pillars of social media marketing, how to create a social media marketing plan, and a collection of other tips and tricks for putting your best post forward.
Fundamentals of Digital Marketing
Platform: Google Digital Garage
Cost: Free
This course not only offers social media modules but also those in mobile marketing, web optimization, and SEO, making it an excellent choice for any social media managers looking to broaden their horizons and gain a wider range of marketing knowledge. Social media managers who take this course will learn to develop web pages geared toward SEO, as well as the differences and advantages of paid and organic searches.
Social Media Marketing Courses for Strategy
Platform: Living to Roam via Skillshare
Cost: Free (with a free 7-day trial of Skillshare)
As the title suggests, the primary focus of this social media manager course is strategy. This is a great first step for social media managers looking to develop a social media plan based on long-term goals. They will learn to assess and learn from competitors’ strategies, allocate resources, prioritize tactics, record and report analytics, audit current strategies, and develop strategies unique to each brand.
Social Ads 101
Platform: Wordstream
Cost: Free
Another excellent course from Wordstream, Social Ads 101 provides educational components necessary for successful social media advertising. The course covers a variety of social media platforms, so social media managers can apply their new skills to whatever platforms work best for their brand. The course also focuses on social media ad metrics and social shopping, meaning social media managers will be able to measure their success and better target their consumers.
Social Listening Course
Platform: Sprout Social
Cost: Free
It is critical for social media managers to understand the difference between social media monitoring and listening, and this course by Sprout Social is the perfect place to begin. Social media managers will not only learn the difference but also how to use social media listening to analyze competitors, gain industry insight, evaluate campaigns, establish thought leadership, identify influencers, reach new audiences, and so much more.
Inclusive Social Media Marketing
Platform: Ragan
Cost: Free
This course from Ragan is excellent for any social media manager looking to boost inclusivity and diversity in their brand. It offers a nuanced approach to increasing these elements in social media marketing, tips on increasing diversity in ways that are authentic and organic, the potential impact of supportive content, the necessary questions to ask before posting, and ways to increase accessibility across all social media content. This course will keep your social media presence aligned with your principles, which will benefit your brand and your community in equal measures.
TikTok Marketing Course
Platform: Udemy
Cost: Free
As TikTok continues to dominate the world of social media, it’ll benefit any social media manager to become comfortable with the platform. Udemy’s course highlights the differences between TikTok and most other social media platforms, as well as tips for generating sales and leads, how to set up a profile, how to record videos and duets, how to integrate the platform into your existing social media marketing strategy, how to optimize the algorithm, and how to utilize influencer campaigns, ads, and analytics.
Local Social Media Marketing Course
Platform: LOCALiQ
Cost: Free
LOCALiQ recognizes the importance of maximizing the quality of your reach instead of just the quantity, and this course helps social media managers to do the same. They emphasize prioritizing sustained business growth over simply gaining followers and likes, and while the course may highlight local marketing strategies, it also has valuable insight for any size business with any size goals. The course covers how to optimize posts for local SEO, how to create unique content for your brand, and what to post and when to post it. They also offer over 130 post ideas and samples, so this is the perfect course for any social media manager looking for a little inspiration.
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