Social Media Strategy | Training course | CIM (2024)

Pricing

* Prices shown are exclusive of VAT. Prices include tuition and course materials.
Full board accommodation is only included on residential courses at Moor Hall, Berkshire.

Virtual

Overview

Create a highly effective social media marketing strategy, taking a ‘social first’ approach, aligned with organisational objectives and the wider brand strategy; ensuring that your social media activity is joined up with broader marketing channel activity. During the day we will show you how to:

• Drive continuous conversation and a compelling content narrative to attract and engage your target market
• Optimise both organic and paid social media to engage and convert audiences and cultivate community
• Set goals and KPIs to effectively measure performance, driving the strategy to deliver on overall business objectives and ROI.

Who should attend?

This course is intended for marketers who are looking to optimise social media performance by taking a more focused and strategic approach. We assume you are already familiar with the relevant platforms, Facebook, X/Twitter, YouTube, Instagram and LinkedIn.

Learning outcomes

• Develop a social media strategy that aligns with your purpose, business objectives and brand strategy
• How to find your audience and develop useful customer personas that align with channel and content strategy
• Understand the power of creating meaningful content that resonates with your audience and motivates them to take action
• Develop a clear understanding of where social media aligns and integrates with your other marketing channels and campaigns
• How to utilise social media effectively, both organic and paid, to drive strategic objectives
• Useful social media tools that enable you to better understand and identify your audiences
• Develop meaningful social media metrics to identify whether your campaigns are driving performance and ROI
• Case studies that show how market leaders are using social media to stand out and dominate their market

Train your team

This CIM course can be delivered virtually or on-site for corporate teams and can be tailored to your specific requirements. For details contact training@cim.co.uk

The CIM Experience

• Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
• Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement.
• Practical training methods - Theory and practical-based training to take back to the office.
• Small class sizes - No more than 12 people to ensure you get the most from our trainers.
• Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
• 3 learning levels - Principles, Intermediate and Advanced.

Pricing

* Prices shown are exclusive of VAT. Prices include tuition and course materials.
Full board accommodation is only included on residential courses at Moor Hall, Berkshire.

Course Dates

Course Director

Virtual delivery

Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.